Denomination is an experienced drinks design specialist with offices in Sydney, London and San Francisco.
Branding can be considered an art form, where the perception of the audience is held to be the most valuable. A good aesthetic can go a long way in securing long-term success. However, the design field is quite expansive and "capturing the tone of voice and personality at every available touch point" can prove to be a difficult endeavor. Denomination, however, offers a solution to this as it is a focused drinks design agency that specializes in the seeding, development and production of concepts.
As the firm is expanding its reach and attempting to deliver more optimized results, Denomination names Roy Tahtinen — who has worked with brands like Coca-Cola, Skyy Vodka and others, as Creative Director for the San Francisco location, and Giles Darwin — who has Lewis Moberly and Elmwood in his portfolio, as Managing Director of the UK office.