Not long ago, fast food restaurant McDonald’s enhanced the consumer experienced of its establishment with a playful game design. The engagement initiative took cues from the extremely popular board game ‘Monopoly.’
Of course, in order for a campaign to be successful, one needs to produce a striking and attention-captivating graphic identity to go with it. For this endeavor, McDonald’s taps MORPHINE — a motion graphics studio in Montevideo, Uruguay. The company conceives an incredibly whimsical and bubbly world that is sure to delight those playing McDonald’s Monopoly. The iconography is light-hearted, while the narrative themes are tied to commercial real-world entities — from a Vespa-driving delivery man and a professional real estate agent to a laid-back neighbor and the friendly McDonald’s representative.
What Makes This Trend Stand Out
- Whimsical Game Designs
- Creating playful and engaging game designs inspired by popular board games like Monopoly.
- Motion Graphics in Marketing
- Utilizing motion graphics to enhance the visual appeal and engagement of marketing campaigns.
- Narrative-based Branding
- Creating narrative themes and characters that are tied to real-world entities as part of branding initiatives.
Sectors Adopting This
- Fast Food
- Using playful game designs to enhance the consumer experience in fast food establishments.
- Graphic Design
- Providing motion graphics services to enhance the visual identity of marketing campaigns.
- Real Estate
- Using narrative-based branding to connect real estate agents and companies with their target audience.
