Red Lobster created a limited-edition festive holiday sweater for this holiday season that's as outrageously patterned as it is useful. The Cheddar Bay Biscuit "Ugly" Holiday Sweaters are designed with insulated pockets that can be put to work to keep the restaurant's Cheddar Bay Biscuits warm. The on-brand Red Lobster sweater is decorated with images of shrimp, biscuits, whole lobsters and snowflakes.
For the first time ever, Red Lobster is launching its own pop-up online merchandise store, just in time for seafood lovers to stock up on unique products and gifts for the holiday season. In the store, Red Lobster is also offering a variety of creative collectibles, wearables and accessories.
Image Credit: Red Lobster
Why This Trend Is Growing
- Holiday-themed Merchandise
- Red Lobster is launching a pop-up online merchandise store to offer unique products and gifts for the holiday season.
- Insulated Apparels
- Red Lobster's festive holiday sweater has an insulated pocket that can keep their Cheddar Bay Biscuits warm.
- Food-branded Wearables
- Red Lobster created a limited-edition holiday sweater decorated with images of shrimp, biscuits, whole lobsters and snowflakes.
Industries Being Reshaped
- Restaurant
- Red Lobster is offering a variety of wearables and accessories for seafood lovers to purchase as gifts.
- Fashion and Apparel
- The trend of incorporating insulated pockets into fashion pieces could disrupt the industry and influence future designs.
- Food and Beverage
- Food-branded merchandise and wearables could be a new revenue stream for restaurants.
