KFC is known for creating a wide range of unconventional products and its latest collaboration is certainly no exception—the fast food restaurant chain teamed up with streetwear brand Mam Cupy to launch bucket hats. The KFC Russia x Mam Cupy Bucket Hat is not just a functional accessory for keeping rays of sun off the face but also a literal bucket that can be used to hold crispy pieces of chicken when it is turned upside-down.
Inspired by its iconic fast food chicken bucket, the limited-edition hat design boasts white and red stripes and an upside-down logo depicting Colonel Sanders. The campaign video for the collaborative headwear piece created by KFC Russia and the Saint Petersburg-based streetwear brand asks "Is it a hat? Or a bucket?"