play_circle_filled
Embracing offbeat marketing, Nando's restaurant recently threw a 'Nando’s Like My Nan Does' party for nearly 100 of DC’s biggest Nando’s supporters and their grandmas. Dressed in their best granny chic looks -- complete with gray wigs and pearls -- guests enjoyed flame-grilled PERi-PERi chicken plus tea sandwiches and other treats consumers' grandmothers would love.
The theme for this event came courtesy of Calder Stembel, a Nando’s superfan from Washington, DC. He was chosen as a winner for the online 'Keys to the Coop' contest asking Nando’s fans: “What would you do if you could take over Nando’s for a day?” For Calder, this meant throwing a tea party fit for your Grandma with the clever name Nando’s Like My Nan Does.
The memorable party earned lots of media love and was rounded out with an old-school live performance by DC’s beloved house band, Granny & The Boys, featuring 86-year-old Alice Granny Donahue on keyboards.
Why This Trend Is Growing
- Offbeat Marketing
- The success of Nando's 'Nando’s Like My Nan Does' party demonstrates the potential for offbeat marketing strategies to engage consumers and generate media attention.
- Fan-driven Promotions
- By involving their fans in promotional activities, such as the 'Keys to the Coop' contest, Nando's showcases the power of fan-driven promotions in driving brand loyalty and creating unique experiences.
- Multigenerational Experiences
- The Nando's party celebrating grandmothers highlights the opportunity for businesses to create memorable multigenerational experiences that resonate with consumers of all ages.
Industries Being Reshaped
- Restaurant
- The success of Nando's party demonstrates the potential for restaurants to differentiate themselves through unique marketing events and experiences.
- Food and Beverage
- Nando's 'Nando’s Like My Nan Does' party showcases the potential for food and beverage companies to leverage nostalgia and create themed events that resonate with consumers.
- Entertainment
- Granny & The Boys' live performance at Nando's party highlights the opportunity for the entertainment industry to target niche markets and create engaging experiences for diverse audiences.
