What is the trend of offbeat marketing?

The success of Nando's 'Nando’s Like My Nan Does' party demonstrates the potential for offbeat marketing strategies to engage consumers and generate media attention.

What is the trend of fan-driven promotions?

By involving their fans in promotional activities, such as the 'Keys to the Coop' contest, Nando's showcases the power of fan-driven promotions in driving brand loyalty and creating unique experiences.

What is the trend of multigenerational experiences?

The Nando's party celebrating grandmothers highlights the opportunity for businesses to create memorable multigenerational experiences that resonate with consumers of all ages.

What are the implications for the restaurant industry?

The success of Nando's party demonstrates the potential for restaurants to differentiate themselves through unique marketing events and experiences.

What are the implications for the food and beverage industry?

Nando's 'Nando’s Like My Nan Does' party showcases the potential for food and beverage companies to leverage nostalgia and create themed events that resonate with consumers.

What are the implications for the entertainment industry?

Granny & The Boys' live performance at Nando's party highlights the opportunity for the entertainment industry to target niche markets and create engaging experiences for diverse audiences.

Senior-Celebrating QSR Parties : Nando’s

Nando’s Fans Took Over a Franchise With A Nana-Themed Party

Jenny Mills — August 6, 2019 — Unique

References: nandos & drive.google

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Embracing offbeat marketing, Nando's restaurant recently threw a 'Nando’s Like My Nan Does' party for nearly 100 of DC’s biggest Nando’s supporters and their grandmas. Dressed in their best granny chic looks -- complete with gray wigs and pearls -- guests enjoyed flame-grilled PERi-PERi chicken plus tea sandwiches and other treats consumers' grandmothers would love.

The theme for this event came courtesy of Calder Stembel, a Nando’s superfan from Washington, DC. He was chosen as a winner for the online 'Keys to the Coop' contest asking Nando’s fans: “What would you do if you could take over Nando’s for a day?” For Calder, this meant throwing a tea party fit for your Grandma with the clever name Nando’s Like My Nan Does.

The memorable party earned lots of media love and was rounded out with an old-school live performance by DC’s beloved house band, Granny & The Boys, featuring 86-year-old Alice Granny Donahue on keyboards.

Trend Themes

Offbeat Marketing — The success of Nando's 'Nando’s Like My Nan Does' party demonstrates the potential for offbeat marketing strategies to engage consumers and generate media attention.
Fan-driven Promotions — By involving their fans in promotional activities, such as the 'Keys to the Coop' contest, Nando's showcases the power of fan-driven promotions in driving brand loyalty and creating unique experiences.
Multigenerational Experiences — The Nando's party celebrating grandmothers highlights the opportunity for businesses to create memorable multigenerational experiences that resonate with consumers of all ages.

Industry Implications

Restaurant — The success of Nando's party demonstrates the potential for restaurants to differentiate themselves through unique marketing events and experiences.
Food and Beverage — Nando's 'Nando’s Like My Nan Does' party showcases the potential for food and beverage companies to leverage nostalgia and create themed events that resonate with consumers.
Entertainment — Granny & The Boys' live performance at Nando's party highlights the opportunity for the entertainment industry to target niche markets and create engaging experiences for diverse audiences.

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