A playful Planters commercial is created for the upcoming Super Bowl LIII and the advertisement boasts a subtle nod to Charlie Sheen's infamous reputation. The campaign marks the brand's first venture into the high-strung world of NFL advertising.
The Planters commercial boasts the company's mascot — Mr. Peanut, who is recklessly driving a NUT mobile. While the commotion is about preventing former baseball shortstop Alex Rodriguez from eating a kale chip, the plot of the ad is strongly accented by Charlie Sheen who delivers an incredibly witty "self-deprecating one-liner" that hints at public opinion. As Mr. Peanut speeds by in his NUT mobile and passes Sheen who is calmly reading the newspaper, the actor exclaims "and people think I'm nuts," offering a punny detail to the Planters commercial.