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This McCafé Ad Deals with the Outrageous Side of Coffee Snob Culture

 - Mar 21, 2019
References: youtube & designtaxi
The latest coffee commercial by McDonald's McCafé is quite hilarious and entertaining. The marketing campaign focuses on the rising culture of coffee snobs and gently pokes fun at their lifestyles and obsession with the bean.

The coffee commercial begins with a long shot of a mountainous region, frequently transitioning to people enjoying the smell, taste, and texture of coffee. The entire video is riddled with "advertising clichés" like Arabica beans falling from above in slow-mo and a professional barista experimenting with flavor in a lab-like environment.

The McCafé coffee commercial is done in collaboration with creative agency Leo Burnett London and it seeks to look at the obsession with the bean "in a humorous yet relatable way."