Teaming up with creative agency Select World, Canadian retailer Joe Fresh launches its latest Spring 2019 ad campaign titled 'Free Your Fresh.' The commercial highlights the affordable brand's newest collection for women, men and kids, spotlighting a cast of models who are captured biking and playing sports outdoors on a sunny day.
The ad was conceived in partnership with Select World's Chief Offices Hans Dorsinville -- named one of Adweek’s “Creative 100 in 2017 -- and features seasonal fashions like a classic rugby shirt, priced at $24, a stretch chino pant, priced at $29 and children's tops starting from $12.
"Free Your Fresh is more than just a campaign, it's an attitude, a state of mind and a reaffirmation of our core values that brings us back to our Joe Fresh roots," says Lindsay Cook, the brand's Vice President of Marketing and Communications. Making chic clothing affordable, Joe Fresh aims to celebrate warmer weather with its new campaign while focusing on its target demographic of busy, modern women seeking style and convenience at an accessible price point.
Why This Trend Is Growing
- Affordable Fashion
- Opportunity for brands to offer stylish clothing at accessible price points.
- Outdoor Sports Advertising
- Innovative ways to showcase fashion collections through the lens of outdoor activities.
- Brand Attitude Campaigns
- Creating advertising campaigns that go beyond products to embody brand values and attitudes.
Industries Being Reshaped
- Fashion Retail
- Brands can explore ways to make fashionable clothing affordable and accessible to a wider consumer base.
- Marketing and Advertising
- Opportunities for agencies to develop creative campaigns that showcase fashion through unique outdoor activities.
- Women's Fashion
- Clothing brands can focus on capturing the attention and catering to the needs of busy, modern women seeking style and convenience.
