Tazo's Brew the Unexpected campaign is parodying the tropes commonly used in tea commercials, effectively using humor to appeal to a younger demographic.
The series of quick, 15-second ad spots start as one might expect. Scenes include two unlikely friends bonding over tea, a young couple waking up surrounded by nature, and two friends partaking in "girl talk." The ads quickly take a turn for the unexpected, with hilarious twists that remind the viewer that tea can seamlessly fit into any situation, no matter how crazy.
The campaign is accompanied by a longer ad spot featuring Drag Queen Alyssa Edwards, in which the renowned drag performer announces 'Camp Tazo' -- a real camp that a few lucky consumers will be selected to attend.