Tazo's Brew the Unexpected Parodies Tea Ads
Ellen Smith — January 15, 2019 — Marketing
Tazo's Brew the Unexpected campaign is parodying the tropes commonly used in tea commercials, effectively using humor to appeal to a younger demographic.
The series of quick, 15-second ad spots start as one might expect. Scenes include two unlikely friends bonding over tea, a young couple waking up surrounded by nature, and two friends partaking in "girl talk." The ads quickly take a turn for the unexpected, with hilarious twists that remind the viewer that tea can seamlessly fit into any situation, no matter how crazy.
The campaign is accompanied by a longer ad spot featuring Drag Queen Alyssa Edwards, in which the renowned drag performer announces 'Camp Tazo' -- a real camp that a few lucky consumers will be selected to attend.
The series of quick, 15-second ad spots start as one might expect. Scenes include two unlikely friends bonding over tea, a young couple waking up surrounded by nature, and two friends partaking in "girl talk." The ads quickly take a turn for the unexpected, with hilarious twists that remind the viewer that tea can seamlessly fit into any situation, no matter how crazy.
The campaign is accompanied by a longer ad spot featuring Drag Queen Alyssa Edwards, in which the renowned drag performer announces 'Camp Tazo' -- a real camp that a few lucky consumers will be selected to attend.
Trend Themes
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Humorous Advertising — Brands can use humor to appeal to a younger demographic and create a buzz around their products.
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Unexpected Marketing — Subverting expectations in marketing can lead to increased engagement and interest in a product or service.
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Inclusive Branding — Featuring diverse personalities in advertising can make a brand more relatable and appealing to a wider audience.
Industry Implications
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Tea Industry — Tea brands can explore new and creative ways to market their products and reach a wider audience.
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Advertising Industry — Advertising agencies can incorporate humor and unexpected twists in their campaigns to create more engaging and memorable ads.
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LGBTQ+ Industry — Brands can feature LGBTQ+ personalities in their advertising to create more inclusive and diverse branding.
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