Old Spice's Sweat Defense Deodorant Ad Features Montez Sweat
Jana Pijak — October 15, 2019 — Marketing
Old Spice's Sweat Defense deodorant ad features NFL star Montez Sweat and highlights the brand's newest product release. Targeting athletes, the high-performance deodorant is available in stick and spray options and offers 48-hour protection -- the unique formula protects from both sweat and odor while featuring a long-lasting, fresh scent and invisible application.
Advertised with a faux newscast, this ad celebrates Montez Sweat as a player while questioning if sweat caused by perspiration belongs in the NFL. The ad later spotlights the new Sweat Defense deodorant from Old Spice, offering a sweat solution.
This football-themed commercial is a successful example of Old Spice's humorous marketing approach. The ad targets sports-minded consumers who are seeking a multifunctional deodorant solution that is also budget-friendly.
Advertised with a faux newscast, this ad celebrates Montez Sweat as a player while questioning if sweat caused by perspiration belongs in the NFL. The ad later spotlights the new Sweat Defense deodorant from Old Spice, offering a sweat solution.
This football-themed commercial is a successful example of Old Spice's humorous marketing approach. The ad targets sports-minded consumers who are seeking a multifunctional deodorant solution that is also budget-friendly.
Trend Themes
1. Humorous Marketing Approach - Old Spice's humorous marketing approach in this football-themed deodorant ad sets a trend for brands to infuse humor in their advertisements to attract consumers.
2. Multi-functional Deodorant Solutions - The football-themed ad highlights the trend of targeting sports-minded consumers who are looking for multi-functional deodorant solutions that offer both sweat and odor protection.
3. Budget-friendly Products - Old Spice's Sweat Defense deodorant ad showcases a trend of offering budget-friendly deodorant options that meet the needs of athletes without compromising on quality.
Industry Implications
1. Personal Care - The personal care industry can take note of the trend of targeting sports-oriented consumers with humorous marketing and offering multi-functional deodorant solutions.
2. Sports Apparel and Equipment - The sports apparel and equipment industry can capitalize on the trend by partnering with deodorant brands to create football-themed marketing campaigns and promote multi-functional products.
3. Advertising and Marketing - The advertising and marketing industry can learn from the ad's humorous approach and incorporate it into their strategies when targeting specific consumer groups, like sports enthusiasts.
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