Old Spice's Sweat Defense deodorant ad features NFL star Montez Sweat and highlights the brand's newest product release. Targeting athletes, the high-performance deodorant is available in stick and spray options and offers 48-hour protection -- the unique formula protects from both sweat and odor while featuring a long-lasting, fresh scent and invisible application.
Advertised with a faux newscast, this ad celebrates Montez Sweat as a player while questioning if sweat caused by perspiration belongs in the NFL. The ad later spotlights the new Sweat Defense deodorant from Old Spice, offering a sweat solution.
This football-themed commercial is a successful example of Old Spice's humorous marketing approach. The ad targets sports-minded consumers who are seeking a multifunctional deodorant solution that is also budget-friendly.