This Google Assistant ad spotlights the technology's informative and convenient features and stars Crazy Rich Asians star Awkwafina. The actress and rapper recently gained global fame with her role in the cult film which aims to celebrate representation with an all-Asian cast.
This Google Assistant ad chronicles various subjects as they ask questions like "show me the lasagna recipe" or "show me the door" only to be prompted to a tasty recipe link or live security camera footage of their home's entryway. Awkwafina achieves comedic gold while asking Google Assistant "show me what a healthy succulent looks like," only to reveal a healthy plant image next to the dried plant she holds in her hands.
This comedic celebrity ad targets Millennials both with the way it showcases Google Assistant's features and with its callout of bad plant care etiquette -- a challenge many face while balancing a healthy social life and hectic work schedule.
Star-Studded Tech Commercials
More Stats +/-
Artist-Designed Floral Sneakers
Six-Course Matcha Meals
Cafe-Inspired Designer Capsules
Frozen Cookie Dough Bites
Golden Asian Foundations
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
This Google Assistant Ad Features Crazy Rich Asians Star Awkwafina
- By: Jana PijakApr 16, 2019