This Google Assistant ad spotlights the technology's informative and convenient features and stars Crazy Rich Asians star Awkwafina. The actress and rapper recently gained global fame with her role in the cult film which aims to celebrate representation with an all-Asian cast.
This Google Assistant ad chronicles various subjects as they ask questions like "show me the lasagna recipe" or "show me the door" only to be prompted to a tasty recipe link or live security camera footage of their home's entryway. Awkwafina achieves comedic gold while asking Google Assistant "show me what a healthy succulent looks like," only to reveal a healthy plant image next to the dried plant she holds in her hands.
This comedic celebrity ad targets Millennials both with the way it showcases Google Assistant's features and with its callout of bad plant care etiquette -- a challenge many face while balancing a healthy social life and hectic work schedule.
This Google Assistant Ad Features Crazy Rich Asians Star Awkwafina
Jana Pijak — April 16, 2019 — Marketing