Unfold, a popular mobile application that helps Instagram users add flavor and cohesion to their Instagram Stories with social media templates, collaborated with Tommy Hilfiger on a limited-edition template collection. 'Unfold & Tommy' takes inspiration from Tommy Hilfiger’s Spring 2019 TommyXZendaya collection, which recently made its debut during Paris Fashion Week.
For a limited time, iOS and Android users can secure the limited-edition templates for free, which may be used to share their own video and photo content on Instagram. Most of the templates are marked with Tommy Hilfiger's name or logo, or the emblem from the TommyXZendaya collaboration.
In celebration of the Unfold & Tommy partnership, Unfold's co-founders took over Tommy Hilfiger’s Instagram Stories during the Paris Fashion Week runway show to share special moments from the front row and backstage.
Why This Trend Is Growing
- Social Media Templates
- Opportunity to create unique and branded content on social media platforms.
- Limited-edition Collaborations
- Opportunity to leverage partnerships with popular brands to create exclusive and engaging content.
- Influencer Marketing
- Opportunity to collaborate with influencers to promote products and engage with a wider audience.
Industries Being Reshaped
- Fashion
- Disruptive innovation opportunity for fashion brands to leverage social media templates for brand awareness and promotion.
- Technology
- Disruptive innovation opportunity for tech companies to develop mobile applications that offer pre-designed templates for social media content creation.
- Marketing
- Disruptive innovation opportunity for marketing agencies to explore creative collaborations between brands and social media template platforms.
