For a limited time in July, snack cake and cookie brand Marinela is hosting its first-ever interactive pop-up selfie exhibit at the National Museum of Mexican Art and it will be full of selfie stations. The selfie exhibit is based on the theme of 'Marinela Is In Me,' which reflects the essence of the brand. At various stations within the exhibit, museum guests will be able to pose with oversized props against artful backdrops to create selfies that can be shared on social media.
The Marinela pop-up selfie exhibit is set to include selfie stations that are tailored towards artists, bloggers, skaters, musicians and others, all based on the idea of self-expression and giving people the space to "turn their typical selfies into creative, exhibit-worthy pieces of art."
Why This Trend Is Growing
- Interactive Selfie Exhibits
- Selfie stations as interactive exhibits, blurring the line between art and social media.
- Branded Pop-up Selfie Exhibits
- Brands leveraging selfie-taking experiences as immersive marketing opportunities.
- Creative Self-expression Through Selfies
- Selfie-taking as a form of creative self-expression and an opportunity for users to participate in the brand story.
Industries Being Reshaped
- Marketing and Advertising
- Brands using experiential marketing to engage customers in a memorable way.
- Art and Museums
- Museums and galleries using interactive installations to engage younger and tech-savvy audiences.
- Social Media
- Selfie-taking as a form of social media content creation and user-generated advertising.
