Although a growing number of social apps are integrating in-app shopping features, influencer marketing is making it more and more challenging for users to discover authentic recommendations—yet Countr distinguishes itself as a social shopping platform that levels the playing field for all. On the app, users are able to show off their unique sense of style, make purchases directly from within the app's feed and make money for engagement.
With its shoppable posts, Countr notes that it "invented a new way to get paid for your taste." Creators on the platform are able to connect with their "style tribe" and get inspired by other like-minded shoppers within the community. In this way, Countr supports both consumers and retailers who are looking to showcase a piece of themselves and turn a profit while doing so.