Coachella 2019 featured plenty of branded activations, with YSL Beauty Station pop-up being one of the most popular, especially among the Instagram-friendly crowd at the festival.
The temporary installation was intentionally designed to appear as a gas station, going as far as to include vintage vehicles for festival goers to pose in front and inside of. Cleverly enough, this pop-up was located outside of the festival grounds, prompting guests to pull over prior to the event. Inside of the pop-up, consumers were able to try the luxury brand's new products, but the main attraction was the Instagram-designed backdrops, which included a field of black balloons, pink gas pumps and giant YSL-branded billboards.
Image Credit: YSL Beauty