Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The YSL Beauty Station Was One of Coachella's Instagram-Friendly Events

 - Apr 16, 2019
References: instagram & hypebae
Coachella 2019 featured plenty of branded activations, with YSL Beauty Station pop-up being one of the most popular, especially among the Instagram-friendly crowd at the festival.

The temporary installation was intentionally designed to appear as a gas station, going as far as to include vintage vehicles for festival goers to pose in front and inside of. Cleverly enough, this pop-up was located outside of the festival grounds, prompting guests to pull over prior to the event. Inside of the pop-up, consumers were able to try the luxury brand's new products, but the main attraction was the Instagram-designed backdrops, which included a field of black balloons, pink gas pumps and giant YSL-branded billboards.

Image credit: YSL Beauty