SHOWFIELDS is a four-story beauty store in NYC. With over 30 brands focused on beauty, home, and style & design, the business can be identified as an Instagrammable one-stop-shop for direct-to-consumer brands. With an emphasis on indie cosmetics, the establishment embraces the latest beauty trends in order to bring a unique, informative and worthwhile experience to the consumer.
The product range of SHOWFIELDS is quite interesting. The collections are displayed in highly curated environments that answer cues in the product's ingredients or its mission statement. Each offering is given a designated space, allowing the shop to cater to consumer experiences in an organized manner. From the probiotic skincare by Mother Dirt and the everyday esserntials from Peace Out to the customizable shampoo from Function of Beauty and the plant-based range from Nuria, consumers are granted access to cutting-edge and underground product ranges through this beauty store in NYC.