Rug manufacturer Peace Industry has used an endangered Iranian felting technique when creating the Softblock rug. This is seen in the development of the colorful and reversible structure which showcases beautiful patterns on each side. The rug is made from raw lamb's wool and comprises a method known as named. This was mostly extinct as the popularity of knotted rugs grew more.
Dodd Raissnia, who is the designer of the Softblock rug shares, "Namad is the world's oldest rug-making technique, which has been on a decline in quality and popularity in the last hundred years. We have managed to reverse this trend by reintroducing a high-quality sustainable product that has both an ancient and modern appeal."
Image Credit: Aassttiinn
Key Themes Behind This Trend
- Reversible Home Decor
- Reversible design elements in home decor products provide both aesthetic variety and extended utility for consumers.
- Revival of Endangered Techniques
- Implementing nearly extinct manufacturing techniques introduces a unique selling point and preserves cultural craftsmanship.
- Sustainable Wool Products
- Creating products from raw, sustainable materials like lamb's wool addresses growing consumer demand for eco-friendly goods.
Where This Applies
- Home Decor
- The home decor industry benefits from introducing versatile and visually dynamic products such as reversible rugs.
- Cultural Craftsmanship
- Industries focusing on cultural craftsmanship will find new market potential in revitalizing traditional techniques.
- Sustainable Textiles
- The sustainable textiles industry can explore novel applications of eco-friendly materials designed for modern lifestyles.
