The Fellow – Metamorphosis of a Rug collection was presented at Milan Design Week this year and it is made up of a range of colorful rugs. A trio joined forces to create the capsule with the help of carpet manufacturer Ruckstuhl, designer Stephan Hürlemann, and digital media company DAAily. Together, the exhibition encourages visitors to think about the life cycle of a rug.
The Managing Director of Ruckstyhl, Adrain Berchtold states that “Ruckstuhl has been producing carpets from natural fibers since 1881. Sustainability is deeply rooted in our DNA. Nevertheless, we also have to question our established ways, recognize the need for action, and improve. The Fellow Project serves as a roadmap for us. It shows us where we can start
Image Credit: Ruckstauhl
What Makes This Trend Stand Out
- Sustainable Rug Design
- Designers and manufacturers are creating sustainable rug collections that encourage visitors to think about the life cycle of a rug.
- Natural Fiber Carpets
- Companies like Ruckstuhl are producing carpets from natural fibers with sustainability at the forefront of their design.
- Eco-conscious Exhibitions
- Events like Milan Design Week are showcasing eco-conscious products and designs, like the Fellow - Metamorphosis of a Rug collection.
Sectors Adopting This
- Home Decor Industry
- The home decor industry can capitalize on the trend of sustainable rug design by investing in eco-friendly production practices and materials.
- Textile Industry
- The textile industry can disrupt the market by prioritizing the production of natural fiber carpets and sustainable materials.
- Event Planning Industry
- The event planning industry can meet the increasing demand for green exhibitions by incorporating eco-conscious products and designs into their shows and events.
