Rose & Abbot is a Startup Looking to Evolve Customized Products
Riley von Niessen — January 18, 2019 — Fashion
References: roseandabbot
Rose & Abbot is a startup founded by natural beauty expert Jennifer Douglas that's based out of Santa Monica, California, which kicked off in 2017 to offer consumers a greater range of options when it comes to customized skincare products.
Also the founder of online German beauty retailer SPAtacular, Douglas has spent years as a dedicated expert, carefully curating products from international sellers, and refocusing her industry knowledge to offer products to fill in the gaps she saw a demand for. Given that each consumer's skincare needs are different, Douglas saw an opportunity to create customized options that were specifically catered to them, while also cutting out unnecessary fragrances and chemicals that can be damaging to some.
With this in mind, Rose & Abbot is focused on providing safe, vegan, cruelty-free, and high-quality products that are made from the finest ingredients. To get their customized product, consumers can take Rose & Abbot's 'Skin Quiz' to find out which combination will be the most beneficial for them, with over 10,000 different variations possible.
Also the founder of online German beauty retailer SPAtacular, Douglas has spent years as a dedicated expert, carefully curating products from international sellers, and refocusing her industry knowledge to offer products to fill in the gaps she saw a demand for. Given that each consumer's skincare needs are different, Douglas saw an opportunity to create customized options that were specifically catered to them, while also cutting out unnecessary fragrances and chemicals that can be damaging to some.
With this in mind, Rose & Abbot is focused on providing safe, vegan, cruelty-free, and high-quality products that are made from the finest ingredients. To get their customized product, consumers can take Rose & Abbot's 'Skin Quiz' to find out which combination will be the most beneficial for them, with over 10,000 different variations possible.
Trend Themes
1. Customized Skincare - Creating personalized skincare products that cater to individual consumer needs presents an opportunity for disruptive innovation in the beauty industry.
2. Clean Beauty - Meeting the growing demand for safe, vegan, and cruelty-free skincare products can lead to disruptive innovation in the beauty industry.
3. Direct-to-consumer - Offering customized skincare products directly to consumers through an online platform can disrupt the traditional retail model in the beauty industry.
Industry Implications
1. Beauty - The beauty industry has the potential to disrupt traditional skincare approaches by embracing personalized and clean beauty products.
2. E-commerce - The rise of direct-to-consumer customized skincare brands presents opportunities for innovation in the e-commerce sector.
3. Health and Wellness - The health and wellness industry can benefit from disruptive innovation in the form of personalized skincare solutions that prioritize safety and effectiveness.
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