CoverGirl recently launched an Active Collection that includes a cooling CoverGirl setting spray to prevent smudges, transfers and the humidity from messing up one's makeup. The high-performance Outlast Active Setting Mist for all skin types boasts a lightweight formula that is dispensed as a fine mist that's breathable yet also capable of locking one's desired cosmetic look into place for the entirety of a day.
CoverGirl's Outlast Active Collection also includes other high-performance, sweat-proof cosmetics like the Lash Blast Active Mascara, the Get In Line Liner and the Outlast Active Foundation for the everyday athlete.
With the rise of athleisure and the way it transformed the fashion industry, beauty brands are exploring fitness-inspired products with a focus on long-lasting formulas that deliver freshness and athletic style.
Why This Trend Is Growing
- Athleisure Beauty Products
- Beauty brands are exploring fitness-inspired products with a focus on long-lasting formulas that deliver freshness and athletic style.
- Sweat-proof Cosmetics
- There is a growing demand for sweat-proof cosmetics that can withstand intense physical activity.
- Humidity-proof Makeup
- Humidity-proof makeup products, such as cooling setting sprays, are becoming popular to prevent smudges and transfers.
Industries Being Reshaped
- Beauty and Cosmetics
- The beauty and cosmetics industry has an opportunity to develop and market athleisure-inspired products that cater to active individuals.
- Sports and Fitness
- The sports and fitness industry can collaborate with beauty brands to create sweat-proof makeup and skincare solutions for athletes and active individuals.
- Fashion
- The fashion industry can incorporate athleisure beauty products into their collections, further blurring the boundaries between activewear and everyday fashion.
