Unilever unveiled a range of antiperspirant and deodorant wipes to help on-the-go consumers easily swipe their underarms, neck and chest with products that provide fresh, 24-hour odor protection. The new releases include products from five Unilever brands, including Dove, Dove Men+Care, Degree Women, Degree Men and AXE. These portable wipes are pre-moistened, alcohol-free and are packaged with built-in lids to lock in freshness.
With research that supports the fact that 50% of people apply deodorant multiple times in a day, these convenient wipes were developed to deliver freshness and remove sweat whether one is preparing for a meeting at work, leaving the gym or anything in between.
The pre-moistened towelettes are offered in scents like cucumber and green tea, white flowers and lychee, as well as Cool Rush, with some varieties that feature moisturizers for added comfort.
What's Driving This Trend
- Alcohol-free Deodorant Wipes
- Convenient wipes that provide fresh, 24-hour odor protection and remove sweat on-the-go.
- Portable and Pre-moistened
- Wipes that are easy to carry and use, perfect for those who are always on-the-go.
- Variety of Scents and Moisturizers
- Wipes available in different fragrance options and some include moisturizers for added comfort.
Who This Affects Most
- Personal Care
- Innovative products in the personal care industry that cater to the convenience and freshness needs of consumers.
- Travel and Tourism
- Products that are travel-friendly and cater to the needs of frequent travelers who require freshness on-the-go.
- Fitness and Wellness
- Wipes that are ideal for individuals who engage in physical activities and need instant freshness and sweat removal.
