Able Cosmetics' No Mess'Cara Mascara Reduces Smudges & Cleanup
Laura McQuarrie — January 15, 2019 — Fashion
References: ablecosmetics & allure
The Able Cosmetics No Mess'Cara Mascara sets itself apart as an innovative cosmetic tool that helps to effortlessly achieve a smudge-proof eye look with voluminous, lifted lashes.
For the most part, the mascara resembles most conventional products with its sleek all-black tube and straight applicator wand, but it also includes a tail-like component on the end of the mascara tube itself. This attachment is useful for creating a shield to prevent mascara from getting onto one's eyelid, yet still allowing one's mascara to be applied as usual with a familiar gesture.
With many consumers wanting to be photo-ready with makeup that is polished and precisely applied, they are turning to products with applicators that allow for a greater range of control—which are ultimately also time-saving, as they help consumers to perfect their desired look the first time around.
For the most part, the mascara resembles most conventional products with its sleek all-black tube and straight applicator wand, but it also includes a tail-like component on the end of the mascara tube itself. This attachment is useful for creating a shield to prevent mascara from getting onto one's eyelid, yet still allowing one's mascara to be applied as usual with a familiar gesture.
With many consumers wanting to be photo-ready with makeup that is polished and precisely applied, they are turning to products with applicators that allow for a greater range of control—which are ultimately also time-saving, as they help consumers to perfect their desired look the first time around.
Trend Themes
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Smudge-proof Makeup — The trend of makeup products with applicators that prevent smudges and offer greater control is on the rise.
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Innovative Mascara — The Able Cosmetics No Mess'Cara Mascara sets itself apart as an innovative cosmetic tool by including a tail-like component that helps prevent smudging and allows for easy application.
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Effortless Makeup Application — Consumers are seeking makeup tools and products that allow for easier and more efficient application, such as the Able Cosmetics No Mess'Cara Mascara with its unique shield feature.
Industry Implications
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Cosmetics — Cosmetics companies have an opportunity to develop innovative products that offer greater control and prevent smudging during application, as seen with the Able Cosmetics No Mess'Cara Mascara.
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Beauty Tools — Beauty tool companies can tap into the trend of smudge-proof makeup by developing applicators and tools that offer greater control and precision during application.
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Fashion and Beauty Photography — The rise of smudge-proof makeup can lead to opportunities in fashion and beauty photography, as models and clients seek photo-ready looks that are polished and precisely applied.
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