Able Cosmetics' No Mess'Cara Mascara Reduces Smudges & Cleanup
Laura McQuarrie — January 15, 2019 — Fashion
References: ablecosmetics & allure
The Able Cosmetics No Mess'Cara Mascara sets itself apart as an innovative cosmetic tool that helps to effortlessly achieve a smudge-proof eye look with voluminous, lifted lashes.
For the most part, the mascara resembles most conventional products with its sleek all-black tube and straight applicator wand, but it also includes a tail-like component on the end of the mascara tube itself. This attachment is useful for creating a shield to prevent mascara from getting onto one's eyelid, yet still allowing one's mascara to be applied as usual with a familiar gesture.
With many consumers wanting to be photo-ready with makeup that is polished and precisely applied, they are turning to products with applicators that allow for a greater range of control—which are ultimately also time-saving, as they help consumers to perfect their desired look the first time around.
For the most part, the mascara resembles most conventional products with its sleek all-black tube and straight applicator wand, but it also includes a tail-like component on the end of the mascara tube itself. This attachment is useful for creating a shield to prevent mascara from getting onto one's eyelid, yet still allowing one's mascara to be applied as usual with a familiar gesture.
With many consumers wanting to be photo-ready with makeup that is polished and precisely applied, they are turning to products with applicators that allow for a greater range of control—which are ultimately also time-saving, as they help consumers to perfect their desired look the first time around.
Trend Themes
1. Smudge-proof Makeup - The trend of makeup products with applicators that prevent smudges and offer greater control is on the rise.
2. Innovative Mascara - The Able Cosmetics No Mess'Cara Mascara sets itself apart as an innovative cosmetic tool by including a tail-like component that helps prevent smudging and allows for easy application.
3. Effortless Makeup Application - Consumers are seeking makeup tools and products that allow for easier and more efficient application, such as the Able Cosmetics No Mess'Cara Mascara with its unique shield feature.
Industry Implications
1. Cosmetics - Cosmetics companies have an opportunity to develop innovative products that offer greater control and prevent smudging during application, as seen with the Able Cosmetics No Mess'Cara Mascara.
2. Beauty Tools - Beauty tool companies can tap into the trend of smudge-proof makeup by developing applicators and tools that offer greater control and precision during application.
3. Fashion and Beauty Photography - The rise of smudge-proof makeup can lead to opportunities in fashion and beauty photography, as models and clients seek photo-ready looks that are polished and precisely applied.
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