Stonebrick is a colorful new Korean makeup brand that targets young consumers and empowers them to build their own makeup systems. The brand offers more than 200 products that can be mixed and match to suit their unique personalities and preferences.
The fully customizable makeup range is made up of magnetic components that come together to create personalized palettes. As well as appealing to Millennials for its fun and nostalgic LEGO-like designs, Stonebrick helps to address the fact that the average Korean woman carries between two to six makeup products in her bag.
To help consumers organize their products in a neat and organized way, Stonebrick sells colorful brick plugs that can be affixed to the bottoms of its color cosmetics.