K-beauty brand Kaja recently added to its innovative collection of makeup products with the all-new Moon Crystal Sparkling Eye Pigment, which is packaged in a tube due to its unique formula. The product initially has a jelly formula that can be squeezed from the tube and worked onto the eyelids with a finger. In a moment, the virtually weightless eye pigment dries to a powder for long-lasting staying power and plenty of shimmer.
The Moon Crystal Sparkling Eye Pigment by Kaja is available in several sparkling varieties that are packed with metallic-coated, light-reflecting glitter pearls. The innovative gel-to-powder eye product is offered in shades that range from Luminary and Dark Matter to high-impact crystal-inspired colors like Tiger's Eye and Rose Quartz.
Why This Trend Is Growing
- Gel-to-powder Eyeshadows
- Unlocking the potential for transformative texture with easy-to-use gel-to-powder formulas.
- Jelly Formula Makeup
- Exploring the possibilities of innovative makeup textures with jelly formulations.
- Long-lasting Shimmer
- Creating high-impact shimmer effects that last all day with innovative, long-lasting formulas.
Industries Being Reshaped
- Beauty and Cosmetics
- Opportunity to disrupt the beauty industry by introducing innovative gel-to-powder eyeshadow products.
- Makeup Manufacturing
- Potential for creating jelly formula eyeshadows and other makeup products with unique textures.
- Fashion and Accessories
- Incorporating gel-to-powder eyeshadow technology into fashion and accessory items for added shimmer and sparkle.
