Oil-Included Cheek Palettes

The Bobbi Brown x Ulla Johnson Ynez Cheek Palette Includes a Face Oil

It's common for many makeup palettes with powdered products to include an applicator of some sort but the Bobbi Brown x Ulla Johnson Ynez Cheek Palette sets itself apart by including a small vial of face oil. Like many makeup products for the cheeks, these ones in Rose and Bronze help to create a luminous glow with highlighter and rouge.

With the rise of K-beauty and "glass skin" that appears so dewy and fresh that it is virtually transparent, these cheek palettes help to create a next-level glowing look. When applied over makeup, the Extra Face Oil is said to create a dewy, shimmery finish.

Korean beauty is reshaping the way makeup is formulated, sold and applied in many countries by emphasizing a skincare-first approach that is nourishing and leaves skin looking radiantly healthy.

Oil-included Cheek Palettes
Makeup palettes with face oil as an inclusion are becoming popular allowing for a more luminous and healthy finish.
Glass Skin Emphasis
K-beauty's emphasis on glass skin is shifting makeup trends towards nourishing and healthy-looking skin.
Skincare-first Approach
A new emphasis on skincare-first approach is causing makeup brands to focus on nourishing and healthy-looking skin.

Who This Affects Most

Cosmetics
Cosmetics industry will have to focus on skincare-first approach and include nourishing products in their offerings to match the latest trends.
Beauty Salons
Beauty salons will have to focus on using only high-quality and nourishing products to stay ahead of the trends.
Fashion
Fashion industry needs to stay abreast of the latest cosmetic trends in order to find innovative ways to match and enhance the fashion trends.
SCORE
1.9 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 19%
Activity 29%
Freshness 8%