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TONIC15 is Introducing Consumers to "K-Beauty 2.0"

 - May 22, 2019
References: tonic15 & glamourmagazine
As much as Korean skincare and beauty technology is advanced, it has been introduced to people in the form of complicated 10-step skincare routines—TONIC15 is a brand that aims to introduce consumers to simplified K-beauty. Specifically, TONIC15 founder Jin Kwon describes her product range "K-Beauty 2.0," as it offers such a divergent approach to what consumers know of Korean beauty.

TONIC15 spotlights clean, sophisticated packaging and offers the alternative to "over-burdening skin with multiple products." The brand aims to get consumers thinking about the quality of the products they are treating their skin with, rather than quantity, so that they can enjoy simple and highly effective skincare and beauty rituals.

Some of the standout K-beauty 2.0 products offered by TONIC15 include experience-based boxed sets for brides, expectant mothers and meditators.