Primera is a skincare line from K-beauty brand AmorePacific that's centered around various plant and fruit seeds. Seeds are so much more than a beneficial addition to the products, as they serve as the inspiration for the entire brand, which is based on that moment when a seed turns into a sprout. The brand's products are made with ingredients that are cultivated through germination energy technology, which plays a key part in capturing the nutrients during the energetic transformation from seed to sprout.
All of the brand's products are free from parabens, animal-derived ingredients, silicones, mineral oil, synthetic dyes and artificial fragrances—and the products are also mindfully packaged in sustainable glass jars, recycled paper boxes and other eco-friendly solutions. Some of the standout products from the brand will soon be introduced to American consumers through Sephora.