Direct-to-consumer beauty brand IL MAKIAGE is launching a first-of-its-kind influencer-based ecommerce beauty platform that introduces a new way for consumers to shop. While consumers often have to visit different sites to collect inspiration and education, try products or make a purchase, this new platform offers a one-stop-shop for all of the above. According to IL MAKIAGE CEO Oran Holtzman, "IL MAKIAGE is on a mission to close the gap between online and offline by providing consumers with many of the same advantages physical stores are offering."
On the platform, users are able to make the most of a simple, familiar interface that involves swiping left and right to select a desired beauty look—over time, machine learning offers more and more relevant recommendations based on a user's tastes. Users are also able to view full video tutorials by influencers and even opt to try products at home before making a purchase within the system.
What's Driving This Trend
- Influencer-based Ecommerce
- Businesses can leverage influencer marketing to create an influencer-based ecommerce platform for consumers to shop, get inspired and try items.
- One-stop-shop Platform
- Developing a one-stop-shop platform that offers convenience and ease of use can be a disruptive innovation opportunity for businesses in the beauty industry.
- Machine Learning Personalization
- Implementing machine learning algorithms for personalized recommendations based on user behavior can lead to improved customer experiences in the beauty ecommerce industry.
Who This Affects Most
- Beauty Products
- Beauty products industry can use influencer-based ecommerce platform to merge inspiration, education, try-ons, and sales within a single platform to attract more customers.
- Fashion & Apparel
- Fashion & apparel industry can learn from the influencer-powered beauty platform and create a similar platform to provide a better shopping experience for customers.
- Retail Industry
- Retail industry can adopt a one-stop-shop platform that offers customers more convenience and ease of use in shopping, providing them with a competitive advantage in the market.
