Online storefronts are becoming increasingly popular as consumers prioritize digital-first experiences and they're no longer just being created by brands thanks to a new platform by the name of EMCEE. This platform gives beauty influencers the ability to set up their very own multi-brand storefront and monetize their audience. With a selection of products from partnered brands, influencers can promote products and earn up to 25% of the profits from sales.
The experience as a whole provides a one-stop shop for fans to make seamless beauty purchases from their favorite influencers, and brands benefit from being able to collect valuable consumer data. Some of the brands that are available on the EMCEE platform include Chillhouse and Proto-Col, with plans for expansion beyond the world of beauty into fashion, wellness and lifestyle.