London-based brand Eunique Beauty is introducing a summery La Gelateria eyeshadow palette that takes cues from its love of ice cream. While beauty lovers and those with a penchant for all things sweet will adore playing with shades like Peach Cobbler, Lemon Sorbet and Pistachio, they will also be delighted to see that the palette comes shaped like a waffle cone topped with a swirl of ice cream. Additionally, the complete summer collection set comes with a crossbody bag that resembles a pint of ice cream. A variety of different lid colors are available and adventurous consumers are even able to select a random color at checkout to get a discount on their purchase.
The charming La Gelateria bags are also sold separately, offering a unique way to stash and carry small valuables.
What's Driving This Trend
- Ice Cream-inspired Cosmetics
- Opportunity to tap into the popularity of ice cream-themed makeup products and create innovative beauty collections.
- Novel Packaging Designs
- Disruptive opportunity to attract customers with creative packaging designs, like a palette shaped like a waffle cone and a bag resembling a pint of ice cream.
- Customization and Discounts
- Opportunity to entice adventurous customers with the option of selecting a random color at checkout to receive a discount on their purchase.
Who This Affects Most
- Beauty and Cosmetics
- Potential for beauty brands to introduce ice cream-inspired makeup lines and tap into the growing demand for novelty cosmetics.
- Packaging and Design
- Opportunity for packaging and design companies to work with beauty brands to create unique and eye-catching packaging designs that stand out on shelves.
- E-commerce and Retail
- Opportunity for online retailers and brick-and-mortar stores to offer customizable beauty products and incentivize customers with discounts for trying something new.
