Gen Z influencer Janna Tew -- also known as @neighborhoodhoney on Instagram -- stars in Urban Outfitters Television's newest Freck Beauty tutorial. Showing audiences how to create an easy-to-follow soft smokey eye look, Tew highlights products from the indie makeup brand that first gained attention for its faux freckle cosmetic pen.
Janna shows Urban Outfitters fans how to get the perfect soft smoky eye using Freck Beauty's UFOMFG Pressed Pigment palette. After applying pigment to her lids and choosing the right shape for her face, Tew also experiments with Freck Beauty's Cheek Slime blush and other products from the Urban Outfitters Beauty inventory.
By partnering with a well-known Gen Z fashion and beauty influencer, Urban Outfitters takes its YouTube content to new heights and ensures its messaging is both authentic and relevant for its target demographic.
What's Driving This Trend
- Gen Z Influencer Marketing
- Partnering with popular Gen Z influencers can give brands an authentic and relevant connection to their target audience.
- Indie Makeup Brands
- Indie makeup brands like Freck Beauty offer unique and innovative products that can disrupt the cosmetics industry.
- Youtube Content Partnerships
- Developing partnerships with influencers for YouTube tutorials can elevate a brand's content and reach new heights of engagement.
Who This Affects Most
- Fashion & Beauty
- The fashion and beauty industry can benefit from collaborating with popular influencers to create authentic and engaging content.
- Cosmetics
- The cosmetics industry can be disrupted by indie makeup brands like Freck Beauty, which bring unique and innovative products to the market.
- Digital Marketing
- Developing strategic partnerships with influencers for YouTube tutorials can be a game-changer for brands looking to enhance their digital marketing efforts.
