When we think about haircare we don't typically consider eye lashes, but Kosas' Big Clean Mascara aims to change that with a product that can extend the length of one's natural lashes with a nutrient-packed formula.
The brand first rose to popularity in the clean beauty world with a natural deodorant, and has since launched cosmetic products. This mascara serves as the first offering of this kind, and presents the consumer with the ability to achieve sky-high lashes while alleviating the damage caused from chemicals and untested ingredients. What's most exciting is that this product contains castor oil, which has ben credited with rapid hair growth. Other hair growth-supportive ingredients include vitamin B5, which produces a similar effect.
Image Credit: Kosas
What's Driving This Trend
- Hair Growth-supportive Mascaras
- Mascaras containing hair growth-supportive ingredients to promote longer lashes.
- Clean Beauty
- The rise of clean beauty products with natural, non-toxic ingredients.
- Nutrient-packed Makeup
- Makeup products that incorporate beneficial ingredients for skin and hair health.
Who This Affects Most
- Beauty and Personal Care
- The beauty and personal care industry can incorporate hair growth-supportive ingredients into their products.
- Clean Beauty
- Clean beauty brands can develop more makeup products that incorporate natural, beneficial ingredients for hair growth.
- Health and Wellness
- The health and wellness industry can focus on creating makeup products that provide both cosmetic and health benefits.
