Imaginary Authors' Telegrama References Vintage Travel
Jana Pijak — August 12, 2020 — Fashion
References: imaginaryauthors
Imaginary Authors' Telegrama fragrance is inspired by vintage travel experiences and the the love between an Argentinian couple in a long distance relationship. "Each Imaginary Authors fragrance follows a compelling storyline peppered with intriguing twists" and aims to create "a uniquely transcendent experience" for those wearing them.
Consisting of talc, vanilla powder, fresh linen and lavender absolute notes, the Telegrama fragrance also boasts hints of black pepper, teak and amyris, gaining its name from the Spanish word for telegram. Inspired by a story of two lovers who are torn apart by distance -- still managing to keep in touch through challenging times -- this fragrance targets consumers with an appreciation for powdery and fresh scents.
Imaginary Authors' artisan fragrances fuse storytelling with the finest perfume ingredients to leave a lasting and memorable impression on consumers.
Consisting of talc, vanilla powder, fresh linen and lavender absolute notes, the Telegrama fragrance also boasts hints of black pepper, teak and amyris, gaining its name from the Spanish word for telegram. Inspired by a story of two lovers who are torn apart by distance -- still managing to keep in touch through challenging times -- this fragrance targets consumers with an appreciation for powdery and fresh scents.
Imaginary Authors' artisan fragrances fuse storytelling with the finest perfume ingredients to leave a lasting and memorable impression on consumers.
Trend Themes
1. Vintage-inspired Fragrances - With a focus on storytelling and exceptional ingredients, fragrances inspired by historical events or narratives offer a unique opportunity for disruptive innovation in the fragrance industry.
2. Long-distance Romance-themed Fragrances - Inspired by the romantic gesture of keeping in touch through challenging times, fragrances themed around long-distance relationships provide a new and unique opportunity for the fragrance industry to connect with consumers emotionally.
3. Powdery and Fresh Scents - The rise in popularity of powdery and fresh scents in the fragrance industry represents an opportunity for innovation through experimentation with new ingredients and scent combinations.
Industry Implications
1. Fragrance - The fragrance industry can leverage the power of storytelling to create unique scents that resonate deeply with consumers.
2. Cosmetics - Cosmetics companies can incorporate vintage and romantic themes into fragrances to create a cohesive brand message and enhance the customer experience.
3. Retail - Retailers can promote fragrances that offer unique storytelling and emotional connections with consumers, creating an opportunity for differentiation and increased sales.
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