Kopari is known for its nourishing face and body care products with coconut and the newest addition to its product portfolio is a vegan face moisturizer. The Coconut Water Moisture Cream takes the form of a lightweight gel-cream that easily soaks into skin to leave it feeling smoother than before. According to the brand, the product suits all skin types but it was "created with oily and combination skin in mind."
The product is packed with skin-supporting ingredients like stimulating peptides, soothing rose extract and hyaluronic acid, which are designed to provide lightweight hydration and moisture without leaving the skin feeling heavy. Naturally, this new product fits in nicely with others from the brand, as it can be purchased as part of the Combo Skin System, which also includes the Tropical Glow Cleanser and the Coconut Rose Toner.
Image Credit: Kopari
Key Themes Behind This Trend
- Plant-based Beauty Products
- Opportunity for beauty and skincare brands to innovate by creating plant-based moisturizing creams that cater to specific skin types.
- Lightweight Hydration
- Innovation opportunity for beauty and skincare brands to create products with lightweight formulas and skin-supporting ingredients that provide hydration without feeling heavy on the skin.
- Combining Products
- Innovation opportunity for beauty and skincare brands to offer personalized skincare systems that combine multiple products for best results.
Where This Applies
- Beauty and Skincare
- Opportunity for the beauty and skincare industry to tap into the growing demand for vegan and plant-based products that cater to specific skin types.
- Personal Care
- Opportunity to expand product lines and offer innovative personal care products with skin-supporting ingredients that provide lightweight hydration and leave a smoother feel.
- E-commerce
- Opportunity for e-commerce platforms to carry a wider range of plant-based and lightweight skincare products, offer personalized skincare systems, and cater to niche markets looking for specialized products.
