Inclusivity, sustainability and transparency are the core pillars of Elaluz, the new beauty brand by Camila Coelho. The brand is all about mindful luxury and it pares the essentials down to just the basics, but in an elevated way. The brand specializes in creating "mindfully luxurious beauty must-haves, with pure Brazilian fruit and plant extracts" and it is introducing its mission to the world with debut products like a lip and cheek stain and a 24k lip therapy formula.
While the luxurious and cleanly formulated Lip & Cheek Stain promises a universally flattering red with Brazilian guarana and prickly pear extracts, the 24k Lip Therapy formula support soft, smooth and healthy lips with immensely nourishing natural oils and butters like papaya, buriti and acai.
Image Credit: Elaluz