Inclusivity, sustainability and transparency are the core pillars of Elaluz, the new beauty brand by Camila Coelho. The brand is all about mindful luxury and it pares the essentials down to just the basics, but in an elevated way. The brand specializes in creating "mindfully luxurious beauty must-haves, with pure Brazilian fruit and plant extracts" and it is introducing its mission to the world with debut products like a lip and cheek stain and a 24k lip therapy formula.
While the luxurious and cleanly formulated Lip & Cheek Stain promises a universally flattering red with Brazilian guarana and prickly pear extracts, the 24k Lip Therapy formula support soft, smooth and healthy lips with immensely nourishing natural oils and butters like papaya, buriti and acai.
Image Credit: Elaluz
Key Themes Behind This Trend
- Inclusivity in Beauty
- There is a disruptive innovation opportunity for beauty brands to focus on inclusivity by offering products that cater to a diverse range of skin tones and types.
- Sustainable Beauty
- There is a disruptive innovation opportunity for beauty brands to create sustainable products by using ethically sourced and eco-friendly ingredients, as seen with Elaluz's use of Brazilian fruit and plant extracts.
- Transparent Beauty
- There is a disruptive innovation opportunity for beauty brands to prioritize transparency by providing clear and honest information about their ingredients, manufacturing processes, and environmental impact.
Where This Applies
- Beauty Industry
- The beauty industry can tap into the trend of inclusivity, sustainability, and transparency by developing products that align with these values and cater to a diverse consumer base.
- Natural and Organic Beauty Industry
- The natural and organic beauty industry can take inspiration from Elaluz's use of pure Brazilian fruit and plant extracts to create clean, eco-friendly, and effective beauty products.
- Clean Beauty Industry
- The clean beauty industry can embrace the trend of transparency by providing clear and accurate labeling, ingredient lists, and information about their manufacturing processes to gain consumer trust.
