The Innisfree Intensive Hydrating Serum is a beloved, ultra-soothing serum that now comes in a larger format that boasts 52% less plastic. The paper packaging innovation, dubbed the Innisfree Intensive Hydrating Serum Paper Edition, puts its environmentally friendly features front and center, as the bottle declares: "Hello, I'm Paper Bottle."
This special paper packaging is part of Innisfree's ongoing Less Plastic initiative, and it shares the same soothing serum with Jeju green tea extract and Jeju green tea seed oil that's sourced from Innisfree's own green tea farms.
According to the South Korean cosmetics brand, one Intensive Hydrating Serum is sold every five seconds around the world and hopefully more consumers will see the value in switching to the eco-friendly version of this popular product.
Image Credit: Innisfree