Unlike some sunscreen products that are heavy and leave a white cast behind, the Water Drench Broad Spectrum SPF 45 Hyaluronic Cloud Moisturizer sets itself apart with a weightless formula that's hydrating and invisible. The product promises "fluffy-light moisture that feels soft and weightless like clouds in the atmosphere" and it achieves this with a hydrating 30% Hyaluronic Acid Complex, smoothing ceramides and Pentavitin to provide long-lasting hydration. There are also other key ingredients in the fragrance-free formula so that the skin is properly protected and nourished.
The reef-safe, non-greasy and skin-plumping formula is free from oxybenzone and octinoxate and boasts transformative cream-to-water invisible broad-spectrum SPF 45 protection. Packed with skincare benefits, the sun care product provides more than just anti-aging UVA/UVB sun protection.
Image Credit: Peter Thomas Roth
Why This Trend Is Growing
- Weightless Sunscreen
- The trend of weightless sunscreen offers an opportunity for companies to create innovative, hydrating formulas that provide effective sun protection without feeling heavy on the skin.
- Reef-safe Beauty
- The trend of reef-safe sunscreen presents an opening for brands to develop products that prioritize the health and preservation of coral reefs, while still delivering high-quality sun protection.
- Transformative Sun Care
- The trend of transformative sun care provides a space for companies to create multi-functional products that not only protect against UVA/UVB sun damage, but also offer additional skincare benefits.
Industries Being Reshaped
- Skincare
- The skincare industry can explore disruptive innovation opportunities by developing weightless sun care products that prioritize hydration and offer invisible sun protection.
- Cosmetics
- The cosmetics industry has the potential to capitalize on the trend of reef-safe beauty by creating sun care products that are not only environmentally friendly but also enhance the beauty and well-being of the skin.
- Personal Care
- The personal care industry can tap into the trend of transformative sun care by developing multi-functional products that provide sun protection and offer additional skincare benefits, catering to consumers' evolving needs.
