Live Tinted's Hueguard is an Invisible Sunscreen Stick product that delivers SPF 50 protection in a clean, completely clear formula. This water- and sweat-resistant stick is easily packed and reapplied on the go so that skin benefits from a swipe of nourishing ingredients like cloudberry and dragonfruit.
Consumers are becoming more demanding when it comes to sun protection as they seek out formulas that cater specifically to their unique skin type, tone and lifestyle. They are increasingly uncompromising in their desire for high-performance products that offer effective protection without the heaviness, greasiness or unsightly white cast commonly associated with older sunscreens. Live Tinted's clean chemical broad spectrum SPF is reef-friendly, hydrating, and leaves only a protective, skin-caring dewy finish.
What's Driving This Trend
- Customized Sun Protection
- Consumers seek formulas that cater to their unique skin type, tone, and lifestyle.
- High-performance Sunscreens
- Consumers demand effective protection without heaviness, greasiness, or unsightly white cast.
- Clean and Sustainable Sunscreen
- Consumers prefer reef-friendly, hydrating formulas with a protective, skin-caring dewy finish.
Who This Affects Most
- Cosmetics and Skincare
- The beauty industry can capitalize on the demand for personalized, high-performance sunscreens.
- Travel and Outdoor
- The travel and outdoor industry can offer portable, easily reapplied sunscreen products.
- Natural and Sustainable
- The natural and sustainable industry can provide clean, reef-friendly sunscreen options.
