The Colgate Optic White Overnight Teeth Whitening Pen was created to help consumers brighten their smile as they sleep with advanced whitening technology powered by hydrogen peroxide. According to the brand, the pen is said to be effective for removing "15 years of stains in just week" without causing sensitivity during or after the process.
Unlike some at-home systems that are complicated and include many pieces, this whitening pen is easy to use, as it applies wet and dries within seconds. In the morning after using the product, people can simply brush their teeth as usual to remove the fast-acting treatment. Unlike systems that require a dedicated time commitment or trays that must be cleaned after use, this easy-to-use system simplifies the at-home process.
Image Credit: Colgate-Palmolive
Key Themes Behind This Trend
- Overnight-teeth-whitening
- Opportunity for new at-home dental care systems that are easy to use and require minimal time commitment.
- Hydrogen-peroxide-whitening
- Opportunity for brands to incorporate hydrogen peroxide into at-home dental care products that offer fast and effective results.
- Fast-acting-whitening
- Opportunity for brands to offer overnight teeth-whitening products with advanced technology that provide fast-acting whitening results without causing sensitivity.
Where This Applies
- Dental-care
- Opportunity for the dental care industry to create new at-home teeth-whitening products that are easy to use and fast-acting.
- Beauty
- Opportunity for the beauty industry to offer teeth-whitening products with advanced technology and fast-acting results.
- Consumer-packaged-goods
- Opportunity for the consumer packaged goods industry to create innovative and easy-to-use teeth-whitening products that offer fast results and address consumer concerns such as sensitivity.
