Summer being in full swing is no reason for Chanel not to prep for the fall season, and its latest 'Red' collection is doing just that.
Deviating from the subtle pink and orange tones of the summer, this new collection focuses on a bolder, primary color. Both sensual and powerful, the line offers consumers eye shadows, lipsticks, blushes and nail polishes, allowing for an all-encompassing look that's sure to please. One of the standouts from the line is the Ombre palette, which offers four blushes that can give the wearer a beautiful sunset glow.
The Red collection is the first Fall/Winter 2020 push from the designer brand, and is arriving directly after its Rouge Coco Flash.
Image Credit: Chanel
Key Themes Behind This Trend
- Bold Color Cosmetics
- There is an opportunity for other cosmetics companies to follow Chanel's lead and deviate from traditional color schemes to offer bold and powerful options.
- All-encompassing Collections
- By offering a range of products, such as eye shadows, lipsticks, blushes, and nail polishes, companies can appeal to consumers who want a complete look from one brand.
- Seasonal Beauty Pushes
- Similar to Chanel's Red Collection, other brands can create product lines specifically for upcoming seasons, providing consumers with a fresh and trendy look each season.
Where This Applies
- Cosmetics
- Other cosmetics companies can capitalize on the trend towards bold and impactful colors to attract customers who are looking to make a statement with their makeup.
- Fashion
- By offering cosmetics that match the colors and themes of fashion collections, brands can provide cohesive looks that appeal to their customers.
- Retail
- Incorporating seasonal beauty pushes into retail offerings can help businesses stay on-trend and continuously provide new and exciting options for their customers.
