Huda Kattan, the Iraqi-American makeup artist and beauty blogger, recently joined forces with beauty retailer Feelunique to launch an exclusive beauty set, dubbed 'The Must Have Set.' Priced at £75, the product features some of the brand's most popular products including Huda Beauty’s Topaz Obsessions Palette, Power Bullet Matte Lipstick in Interview shade, Life Eye Liner, Highlighting Palette in Winter Sands, a Holographic Backpack and Hudamoji pop socket.
Emily Montila, a Junior Buyer for the Feelunique brand commented on the collaboration, stating: “As well as catering for our existing customers with the limited edition Huda Beauty Holographic backpack and pop socket, the products are a perfect combination for our millennial customers who collect one-off merchandised pieces."
Image Credit: Huda Beauty
Key Themes Behind This Trend
- Millennial Collectibles
- The popularity of limited edition beauty sets with exclusive accessories caters to millennials' desire for unique and collectible products.
- Influencer Collaborations
- The collaboration between Huda Kattan and Feelunique highlights the trend of beauty influencers partnering with retailers to create exclusive product sets.
- Customizable Beauty Sets
- The inclusion of a holographic backpack and pop socket in the Huda Beauty Must Have Set showcases the trend of customizable beauty sets that offer accessories for personalization.
Where This Applies
- Beauty Retail
- The launch of the Huda Beauty Must Have Set by Feelunique demonstrates the potential for beauty retailers to create exclusive product sets with popular beauty brands.
- Influencer Marketing
- The collaboration between Huda Kattan and Feelunique exemplifies the opportunities for brands to leverage influencer partnerships to create unique product offerings.
- Millennial Merchandise
- The targeted appeal to millennial customers with one-off merchandised pieces in the Huda Beauty Must Have Set highlights the potential for brands to tap into the demand for exclusive collectibles.
