Fujiya Co. Launches the New Nostalgic Peko-Chan Reed Diffuser
Fujiya Co. launches a new playful addition to its lifestyle range with the latest Peko-Chan Reed diffuser. The Japanese company spotlights its adorable mascot to create a special candy fragrance. It brings a sense of nostalgia as it recreates the signature Milky Candy tins that originated in the 50s.
The scent recalls the same candy flavor and the packaging is also made with inspiration from the original tin. It is a 90 ml diffuser and is currently on sale at Don Quijote throughout Japan. The diffuser boasts a similar look to the candy as well, noting the milky color of the base and the familiar bright red branding. The mascot is seen on a hang tag and on the front of the packaging.
Image Credit: Fujiya
The scent recalls the same candy flavor and the packaging is also made with inspiration from the original tin. It is a 90 ml diffuser and is currently on sale at Don Quijote throughout Japan. The diffuser boasts a similar look to the candy as well, noting the milky color of the base and the familiar bright red branding. The mascot is seen on a hang tag and on the front of the packaging.
Image Credit: Fujiya
Trend Themes
1. Nostalgia-based Fragrances - Creating nostalgic-themed fragrances offers an innovative way to expand product lines and tap into customer emotions.
2. Playful Product Design - Incorporating playful and whimsical designs, such as the use of a mascot, can attract customers and stand out in a crowded market.
3. Scented Home Decor - Combining home decor with fragrance diffusion can create a unique and multi-functional product offering.
Industry Implications
1. Home Fragrance - The home fragrance industry can embrace nostalgic and playful themes to create new product offerings.
2. Gift and Souvenir - Gift and souvenir shops can offer scented products with playful and nostalgic designs that resonate with customers.
3. Food and Beverage - Food and beverage companies can explore the use of scented products to extend the sensory experience of their products beyond taste.
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