DrinkLyte Co. is a California-based electrolyte beverage brand that specializes in hydrating canned drinks and mixes that promote good health and help prevent the unfortunate symptoms that can arise after a night spent drinking.
Consumers can purchase a four-pack of drink mixes on the DrinkLyte Co. website, which allows them to test out two delicious flavors: berry and peach. The compact mixes can easily be thrown into a purse or backpack for convenient consumption anywhere, and are simply mixed with 12 oz. of water. For the best results, DrinkLyte Co. advises that shoppers have one packet and the end of their night, and then another the next day.
Each packet has just 30 calories, is vegan, non-GMO, and free of gluten.
Image Credit: DrinkLyte Co.
What's Driving This Trend
- Hangover Prevention
- Develop products with hydration and nutrient-balancing properties to prevent hangovers after drinking.
- Convenient Wellness
- Offer portable products that promote good health and can be easily consumed on-the-go.
- Healthy Beverage Alternatives
- Create electrolyte-rich beverages that are low in calories and free of allergens for health-conscious consumers.
Who This Affects Most
- Beverage Industry
- Provide products that promote hydration, health, and wellness, targeting consumers who drink alcohol.
- Health and Wellness Industry
- Apply breakthrough scientific findings to develop new products or build upon existing ones, targeting those concerned with maintaining good health and preventing illness.
- Fitness Industry
- Collaborate with beverage companies to develop hydrating products that promote muscle recovery and wellness for fitness enthusiasts.
