Bask is the name of a new sunscreen brand that has a long-term goal of giving away a million bottles of sunscreen and its formulas are designed to make sun protection feel enjoyable. The brand is making its debut with accessible, clean and performance-based SPF products like lotion and non-aerosol spray. The latter is released as a smooth, refreshing mist and it's said to dry in a way that's quick and won't leave skin feeling uncomfortable.
The brand's products are the results of years of research and thousands upon thousands of surveys and interviews to deliver the kinds of sun protection products that people are actually eager to use. Unlike many sunscreen products that have unpleasant smells, the brand's lotion and spray share light notes of vanilla and coconut.
Key Themes Behind This Trend
- Clean SPF Formulations
- Opportunity to develop new, environmentally-friendly sunscreen formulations that meet consumer demand for clean and safer products.
- Non-aerosol Sunscreen Sprays
- Opportunity to create new, convenient, and non-aerosol sunscreen sprays that provide quick and easy coverage.
- Performance-based Sun Protection
- Opportunity to develop high-performance sun protection products that are pleasant to use and meet consumer needs and preferences.
Where This Applies
- Beauty and Personal Care
- Opportunity for companies to create innovative and functional sun protection products that align with the demand for clean and high-performance beauty products.
- Environmental and Sustainability
- Opportunity for companies to develop sustainable and reef-safe sun protection solutions that address the environmental impact of traditional sunscreen.
- Outdoor and Sports
- Opportunity to develop sun protection products that meet the needs of sports and outdoor enthusiasts looking for high-performance, sweat-resistant, and easy-to-apply solutions.
