American Provenance, a Wisconsin-based indie beauty startup that makes natural personal care and hygiene products, is expanding its product availability. Its new partnership with Target will bring the small-batch products to new retail heights.
Target and American Provenance team up to bring the beauty brand's fan-favorite 100% natural deodorant to the masses. With minimal ingredients that are safe and effective, consumers can shop for six of the brand's most popular deodorant scents via Target's online shop.
Founder and CEO of the beauty brand, Kyle LaFond says "This is a big accomplishment for the entire AP team who worked so hard to get us here, and a big step forward to making American Provenance a household name.”
Image Credit: happi.com / Target
Why This Trend Is Growing
- Natural Beauty
- The rise of indie natural beauty products creates opportunities for retailers to expand their natural beauty offerings.
- Local Sourcing
- Indie companies are prioritizing local sourcing, which can present unique partnership opportunities for regional retailers.
- Small-batch Production
- Small-batch production methods allow for experimentation and customization, presenting potential for disruptive innovation in the beauty industry.
Industries Being Reshaped
- Retail
- Retailers can take advantage of the popularity of indie beauty by stocking natural and locally sourced beauty products.
- Beauty
- The success of natural indie beauty brands presents opportunity within the beauty industry for companies to tap into the market and create their own product lines.
- Manufacturing
- Small-batch beauty production allows for experimentation and new discoveries in formulation and packaging, presenting innovation opportunities in the manufacturing industry.
