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Indie Natural Deodorant Expansions

American Provenance and Target Joined to Increase Availability

— May 17, 2021 — Fashion
American Provenance, a Wisconsin-based indie beauty startup that makes natural personal care and hygiene products, is expanding its product availability. Its new partnership with Target will bring the small-batch products to new retail heights.

Target and American Provenance team up to bring the beauty brand's fan-favorite 100% natural deodorant to the masses. With minimal ingredients that are safe and effective, consumers can shop for six of the brand's most popular deodorant scents via Target's online shop.

Founder and CEO of the beauty brand, Kyle LaFond says "This is a big accomplishment for the entire AP team who worked so hard to get us here, and a big step forward to making American Provenance a household name.”

Image Credit: happi.com / Target
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