Over-the-Counter Hearing Aids

The Bose SoundControl Hearing Aid Offers a Self-Tuning Design

Conventional hearing aids often require a visit to the doctor and are usually quite pricy, so the Bose SoundControl Hearing Aid has been created to offer a more accessible alternative. Priced at $850, the hearing aid has been cleared by the FDA and is available over-the-counter to let consumers easily access it without having to head into a doctor's office. The accompanying smartphone app will enable users to enjoy impressive control over the hearing device, while the unit will also provide a self-tuning functionality.

The Bose SoundControl Hearing Aid was explained further by Category Director of Bose Hear Brian Maguire who said, "In the United States alone, approximately 48 million people suffer from some degree of hearing loss that interferes with their life. But the cost and complexity of treatment have become major barriers to getting help. The Bose Hear app lets owners set up and customize their SoundControl Hearing Aids from home — in less than an hour — to reconnect with the moments that matter. That’s an amazing advancement the industry has been missing and nothing short of a breakthrough."

Over-the-counter Healthcare Devices
The availability of self-care devices allows consumers to access healthcare without visiting a medical professional.
Smart Health Solutions
Integration of mobile technology with healthcare devices provide a personalized and efficient approach to healthcare.
Accessibility in Healthcare
Providing affordable and easily accessible healthcare devices can help overcome some of the barriers to healthcare access.

Sectors Adopting This

Healthcare Technology
Innovative companies in the healthcare technology industry could develop affordable and effective healthcare products for consumers to use at home.
Consumer Electronics
Consumer electronics companies could expand their product offerings to include healthcare devices that are affordable and easy to use.
Pharmaceuticals
Pharmaceutical companies may look into integrating smart healthcare technologies into their products and services to enhance healthcare access and patient outcomes.
SCORE
5.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial
  • Gen X (primary audience)
POPULARITY
Popularity 75%
Activity 93%
Freshness 10%