Philadelphia Intense Cream Cheese Has a Gourmet Recipe
Michael Hemsworth — September 23, 2022 — Marketing
References: philadelphia & talkingretail
The Philadelphia Intense cream cheese is a premium take on the brand's signature product arriving on store shelves in the UK for consumers to try out. The product features a soft, gourmet recipe that's achieved with a blend of intense flavors and features an airy texture that's extra creamy. The cream cheese comes in two flavors including Herbes de Provence and Garlic & Herbs, which are both great for use in a variety of ways to infuse a burst of creamy flavor.
Brand Manager for Philadelphia at Mondelēz International Nancy Gavin commented on the Philadelphia Intense cream cheese saying, "The range will cater to the demand for a more intense flavour and a creamy, spreadable texture. Our research suggests that over half of those buying Philadelphia Intense will come from outside the cream cheese category, allowing retailers to attract new incremental sales too."
Brand Manager for Philadelphia at Mondelēz International Nancy Gavin commented on the Philadelphia Intense cream cheese saying, "The range will cater to the demand for a more intense flavour and a creamy, spreadable texture. Our research suggests that over half of those buying Philadelphia Intense will come from outside the cream cheese category, allowing retailers to attract new incremental sales too."
Trend Themes
1. Intense Flavored Cream Cheeses - Cream cheese brands can differentiate themselves through bold, gourmet recipes that break away from traditional flavors.
2. Premium Cream Cheese Products - Brands can offer premium versions of their signature products to appeal to consumers looking for a more elevated experience.
3. Expanding Flavor Options for Spreadable Cheeses - Brands can introduce new and unique flavor profiles for spreadable cheese products to attract new customers and expand their market reach.
Industry Implications
1. Dairy Product Manufacturing - Dairy manufacturers can explore innovative recipes and flavor combinations for their cream cheese products to meet the growing demand for unique and intense flavors.
2. Food Retail and Grocery Stores - Retailers can expand their offerings for cream cheese by incorporating premium and intense flavored options to attract new customers and increase sales.
3. Food Service and Catering - Food service and catering companies can incorporate gourmet cream cheese options into their menus to differentiate themselves and offer unique flavor experiences to customers.
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