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Rum-Doused Chocolate Bars

Oodaalolly Collaborated with Kasama Rum on Special Batch Chocolate

— September 26, 2022 — Marketing
Filipino chocolate brand Oodaalolly entered in collaboration with Filipino rum brand Kasama for a special batch chocolate release. The innovative partnership made a splash last year by combining a stunning aesthetic with artisanal expertise and brand pride.

The two collaborators used "rare ingredients available in small quantities." Oodaalolly used "a stash of imported Philippine cacao" and steeped it entirely in Kusama rum. Within a year's time, the cacao had absorbed over 80% of the rum. This experiment concluded with Oodaalolly creating a unique special batch chocolate bar to "celebrate the Philippines, [and] the flavors of the tropics." Because of the rum infusion, the chocolate has a rich caramel aroma.

Each special batch chocolate bar is 25 grams and is presented in beautiful gold-tone paper-backed foil.

Image Credit: Oodaalolly
Trend Themes
1. Collaborative Products - The trend of collaborations between different brands in producing unique and innovative products to promote each other’s brand identity and expertise.
2. Alcohol-infused Food Products - The trend of infusing different types of alcoholic beverages into food products as a unique way to add flavor and aroma to the food items.
3. Special Batch Releases - The trend of releasing exclusive, rare, and limited edition products that offer a unique taste and experience to the customers, often leading to a sense of exclusivity and high demand.
Industry Implications
1. Food and Beverage Industry - The food and beverage industry can leverage the trend of alcohol-infused food products to create a unique taste profile and an additional revenue stream.
2. Luxury Goods Industry - The luxury goods industry can capitalize on the trend of special batch releases to offer customers exclusive products with a high-end and premium image.
3. Tourism Industry - The tourism industry can promote collaborations between local brands and create exclusive special batch releases for tourists, providing a unique experience and promotion of local flavor.
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