Canadian brand DESIGNME has made strides in the haircare category this month with the launch of a fortifying purple shampoo that promises to neutralize yellow tones and maintain cool tones for blond, grey, and white hair. Named Fab.ME Blonde Shampoo, the formula is geared to leave one's hair flawless and nourished.
To manage the tones in one's hair, DESIGNME infuses the formula with purple micro pigments. The brand also adds vegan Hyaluronic Acid to lock in moisture, plump the hair, and reduce frizz, as well as other nourishing ingredients like Edelweiss Flower, Bamboo Extract, Ginger Root, Quinoa, and Radish Root. This blend helps strengthen the hair, reduce breackage, fight dandruff, promote scalp health, and enhance protection from environmental factors. As such, DESIGNME's Fab.ME Blonde fortifying purple shampoo is multi-functional.
Image Credit: DESIGNME
What's Driving This Trend
- Multi-functional Haircare
- The launch of DESIGNME's Fab.ME Blonde Shampoo highlights the trend of haircare products with multiple benefits that cater to specific hair types.
- Purple Toning Shampoos
- DesignME's inclusion of purple pigments in their blonde shampoo is part of a trend towards haircare products that neutralize unwanted tones in hair.
- Nourishing Ingredients in Haircare
- The use of nourishing and eco-friendly ingredients like Edelweiss Flower, Bamboo Extract, Ginger Root, Quinoa, and Radish Root in DESIGNME's formula is part of a larger trend in haircare towards natural and sustainable ingredients.
Who This Affects Most
- Haircare
- As a leader in the haircare industry, there is opportunity for companies to innovate and create new multi-functional products that cater to specific hair types.
- Beauty Retail
- Beauty retailers can capitalize on the trend towards natural and sustainable ingredients by stocking and promoting products like DESIGNME's Fab.ME Blonde Shampoo.
- Eco-friendly Products
- DesignME's Fab.ME Blonde Shampoo includes vegan and eco-friendly ingredients, showcasing an opportunity for companies to create more sustainable products across a variety of industries.
