Easter is almost upon us and Baskin-Robbins is helping consumers celebrate with its new Get Egg-cited Cake.
The perfect treat for the season, the new Get Egg-cited Cake is inspired by the pastel hues of classic Easter eggs. To achieve this effect, Baskin-Robbins uses a special fault line icing technique, which makes it look like a colorful Easter egg that's been cracked open. The whole thing is then decorated with tri-colored rosettes, tiny sugar eggs, frosting grass accents, and colorful confetti quins. Best of all, consumers can customize the new Get Egg-cited Cake by selecting their favorite ice cream and cake flavors.
The new Get Egg-cited Cake is available at locations nationwide now through April 9, 2023.
Why This Trend Is Growing
- Holiday-themed Cakes
- Businesses can capitalize on seasonal events by developing unique offerings that cater to consumer desire for festive treats.
- Fault Line Icing Technique
- Innovation in cake decorating can take the form of implementing specific icing techniques such as fault line to create visually appealing designs and textures.
- Customizable Cakes
- Empower customers and drive repeat business by offering customizable options such as flavor, design, and decoration to cater to personal preferences.
Industries Being Reshaped
- Food and Beverage
- The food and beverage industry can leverage seasonal events such as Easter to create unique products that cater to consumer demand for festive treats.
- Bakery
- In the bakery industry, implementing innovative cake decorating techniques can differentiate offerings and establish a unique brand identity.
- Retail
- Retailers can collaborate with bakeries to offer holiday-themed cakes as a value-add product to enhance the customer experience and drive sales.
